Writes (money-moving)
gads_propose_campaign_target
Adjust a campaign's Smart Bidding target (Target CPA or Target ROAS) on its CURRENT strategy — e.g.
Adjust a campaign's Smart Bidding target (Target CPA or Target ROAS) on its CURRENT strategy — e.g. raise the Target CPA to capture impressions lost to rank. Safe, bounded changes apply automatically under the org's policy; everything else queues for operator approval. The result states which happened (mode) and why (policyReasons). A ≤10% step auto-applies; larger moves queue for approval. To change the strategy TYPE, use proposeCampaignBidStrategy.
Scope: write token required · money-moving. Every write is dry-run validated, then classified by the safe-apply policy — auto-applied when bounded and low-risk, otherwise queued for approval.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaignId | string | Yes | |
targetCpa | number | No | New Target CPA in account currency units (for CPA strategies). |
targetRoasPct | number | No | New Target ROAS as a percent (150 = 1.5x), for ROAS strategies. |
reason | string | Yes | |
projectId | string | No | Target account (project id). Required with an org-scoped token for account-scoped tools — call gads_list_ad_accounts to enumerate accounts. Omit with a project-scoped token. |