AI Google Ads
DocumentationMCP Reference
Reads

gads_get_competitive_pressure

Competitive-pressure read per Search campaign: week-over-week impression-share family trends classified as external_pressure (rank-lost IS up + CPC up + IS down — someone is biddin

Competitive-pressure read per Search campaign: week-over-week impression-share family trends classified as external_pressure (rank-lost IS up + CPC up + IS down — someone is bidding up the same auctions), budget_constrained (our cap, not theirs), or stable. HONEST LIMIT: the Google Ads API exposes no Auction Insights competitor identities — this is directional; the full competitor report lives only in the Google Ads UI.

Scope: read token (or higher). Read-only.

Parameters

ParameterTypeRequiredDescription
windowDaysintegerNo(default: 7)
projectIdstringNoTarget account (project id). Required with an org-scoped token for account-scoped tools — call gads_list_ad_accounts to enumerate accounts. Omit with a project-scoped token.

gads_get_change_history

Recent change history (last N days, max 30) for anomaly/audit — who changed what.

gads_get_conversion_actions

List the account's conversion actions (name, category, whether counted in the Conversions metric).

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Parameters