gads_propose_campaign_bid_strategy
Switch a campaign's bidding strategy TYPE (Maximize conversions / Maximize conversion value / Target CPA / Target ROAS) — e.g.
Switch a campaign's bidding strategy TYPE (Maximize conversions / Maximize conversion value / Target CPA / Target ROAS) — e.g. move to value bidding — so bidding is fully managed here without opening Google Ads. Safe, bounded changes apply automatically under the org's policy; everything else queues for operator approval. The result states which happened (mode) and why (policyReasons). Always review-tier: a type switch resets Google's learning period and changes the optimization objective, so it queues for approval.
Scope: write token required · money-moving. Every write is dry-run validated, then classified by the safe-apply policy — auto-applied when bounded and low-risk, otherwise queued for approval.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaignId | string | Yes | |
biddingStrategyType | "MAXIMIZE_CONVERSIONS" | "MAXIMIZE_CONVERSION_VALUE" | "TARGET_CPA" | "TARGET_ROAS" | Yes | |
targetCpa | number | No | Target CPA in account currency (required for TARGET_CPA; optional tCPA for MAXIMIZE_CONVERSIONS). |
targetRoasPct | number | No | Target ROAS as a percent, 150 = 1.5x (required for TARGET_ROAS; optional for MAXIMIZE_CONVERSION_VALUE). |
reason | string | Yes | |
projectId | string | No | Target account (project id). Required with an org-scoped token for account-scoped tools — call gads_list_ad_accounts to enumerate accounts. Omit with a project-scoped token. |