gads_propose_ai_max_setting
Propose enabling or disabling AI Max for Search on a Search campaign (campaign.ai_max_setting.enable_ai_max — broad/keywordless matching, text customization, final-URL expansion).
Propose enabling or disabling AI Max for Search on a Search campaign (campaign.ai_max_setting.enable_ai_max — broad/keywordless matching, text customization, final-URL expansion). Pass enable:true to turn on, enable:false to turn off / deactivate. Always queues for operator approval over MCP (review-tier): it changes matching and creative behavior across the whole campaign. Search campaigns only. Prefer proposeAiMaxExperiment before a full enable when spend is meaningful.
Scope: write token required · money-moving. Every write is dry-run validated, then classified by the safe-apply policy — auto-applied when bounded and low-risk, otherwise queued for approval.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaignId | string | Yes | |
enable | boolean | Yes | true = enable AI Max; false = disable / deactivate AI Max |
reason | string | Yes | |
projectId | string | No | Target account (project id). Required with an org-scoped token for account-scoped tools — call gads_list_ad_accounts to enumerate accounts. Omit with a project-scoped token. |
gads_propose_ai_max_experiment
Propose a 50/50 AI Max on vs off experiment on a Search campaign (ExperimentType.ADOPT_AI_MAX — intra-campaign, same campaign id for both arms).
gads_propose_ai_max_text_guidelines
Propose AI Max text guidelines term exclusions on a Search campaign (campaign.text_guidelines.term_exclusions — words banned from AI-generated ad copy).