Use the copilot
Get grounded, useful proposals out of the Ads copilot instead of vague advice.
The copilot is strongest when you point it at the optimization plan and let it work top-down. Open an account's AI Chat tab, or drive it from an MCP client.
Start from the plan
Ask for the plan first. It returns your targets, current pacing, and a ranked action feed, so the copilot reasons from real numbers instead of guessing.
Pull the optimization plan for this account and walk the top actions. Quote pacing and CPA vs. my band.Ask for a specific change
Name the lever and the constraint. The copilot maps it to the right gads_propose_* tool and tells you whether
it auto-applied or queued.
Raise the budget on the campaigns pacing under goal that are above my ROAS floor, capped at +30%.Bounded moves like that apply automatically under the safe-apply policy; larger ones land in Approvals.
Check freshness first
If the data is stale, the copilot says so. Trigger a sync and wait before acting:
What's the sync status? If it's stale, trigger a sync and then re-pull the plan.The in-app copilot proposes but never approves. Over MCP, a human approves — see The Ads copilot.