Block wasted spend
Turn the search-terms report into negative keywords that stop spend on the wrong queries.
The Search terms page shows the actual queries that triggered your ads, surfacing both wasted spend to block and new keywords worth adding. Blocking spend is the safest change in the system — negatives only stop serving, so they auto-apply.
In the dashboard
Open Search terms, sort by cost, and find queries with spend but no conversions. Add them as negative
keywords from the row. Because negatives are always safe, they apply immediately (subject to the account
being active and the kill switch on).
With the copilot
Look at the last 30 days of search terms. Add negative keywords for queries with spend but zero conversions,
and tell me which ones you blocked.The copilot calls gads_get_search_terms to find them and gads_propose_add_negative_keywords to block them.
Turn good queries into keywords
The same report surfaces converting queries you don't yet target. Adding them is also bounded-safe — up to 10 EXACT-match keywords with bids within 1.5× your average CPC auto-apply; larger batches queue for approval.