Free Google Ads audit

Audits close clients. Yours shouldn’t take a day.

Connect a Google Ads account — or your whole MCC — and get a scored audit in minutes: six areas graded, 90 days of data, a 30/60/90-day roadmap, and a share link you can send as-is.

Free. Read-only — nothing in the account changes. No credit card.

Account audit — last 90 days

Meridian Retail — Search

64/100 · C

Tracking & measurementA
Spend efficiencyC
Keyword qualityB
Ad creativeD
Account structureB
Competitive positionC
30/60/90-day roadmap includedShareable link

The report: scored, graded, and shareable the moment it generates.

Where managed accounts quietly lose money

The waste never shows up as a line item. It shows up as CPA drift, quarter after quarter.

The silent burn

Search terms nobody has reviewed in months keep spending every day. The account looks fine. The queries say otherwise.

The audit tax

A proper audit means hours across the Ads UI and a spreadsheet. So it happens once — at the pitch — and never again.

The proof gap

Clients ask what they’re paying for. Screenshots of dashboards aren’t an answer. A scored report with a roadmap is.

How it works

Connect it. We’ll grade it.

One Google sign-in, and the audit builds itself from your account’s own data — no forms, no sales call first.

01

Connect

Sign in with Google and pick the account — individual, or any client account under your MCC.

02

We pull 90 days

Campaigns, keywords, search terms, quality score, spend — synced into a warehouse, not screen-scraped.

03

Six areas, scored

Tracking, spend efficiency, keyword quality, ad creative, account structure, competitive position. Graded A–F with an overall score.

04

Your 30/60/90 roadmap

What to fix this month, next month, and the one after — on a share link or PDF you can send to a client as-is.

Built for the person who answers for the spend

Agencies pitching with it, freelancers reporting with it, founders checking their own money with it.

  • Walk into the pitch with the audit already done
  • Send a link, not a deck
  • Grades a client understands without a call
  • Every account under your MCC, one connection
  • When you’re ready to execute the roadmap, the copilot proposes the fixes — nothing applies without approval
Done
Done
Done
Done

0

Areas scored, graded A–F

0 days

Of account data behind every score

30/60/0

Day roadmap in every report

0

Changes made without your approval

Beyond the report

The audit isn’t the deliverable. The fixed account is.

Most audits die as PDFs. The findings are real — the wasted search terms, the weak ads, the tracking gaps — and then nobody has the hours to work through them, so the same findings show up in next year’s audit.

Here, the same warehouse that scored the account powers a copilot that executes the roadmap: it proposes each fix, you approve it, it applies and stays revertible. The audit is where that starts — not where it ends.

Key takeaway

Finding the leak takes minutes. The value is in closing it.

The questions that decide it

Stop guessing where the spend goes. Start with the audit.

Connect the account. The report is ready in minutes.

Free. Read-only — nothing in the account changes. No credit card.